The CRM market has boomed in recent years as organizations have realised that tracking and leveraging customer interactions is critical to their success. CRM is now the largest single area of the global software market, and growth is accelerating, with revenue in 2018 expected to exceed $40 billion.
The benefits of CRM are well documented, with estimates suggesting an average ROI of almost nine times the original investment. But look beneath the surface and it’s clear these benefits are only the tip of a far bigger iceberg.
Our whitepaper explains in detail the problems associated with CRM, and how these can be overcome to generate maximum returns: